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MARKETING AND BUSINESS DEVELOPMENT ADVISOR
FOR CONSULTING BOUTIQUES & INDEPENDENT CONSULTANTS

Great work isn't finding you enough clients

I help B2B consultants, from consulting boutiques to independent practices, across strategy, operations, industrial, energy, supply chain, IT, HR, and marketing consulting increase their revenue and turn their expertise into a repeatable way to win clients without generic sales tactics.

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20+
years in B2B marketing and communications, industrial sector
5
marketing departments built from scratch, plus my own business
150k
audience reached as Chief Editor of a media outlet
THE PATTERN

A few situations come up again and again for consulting boutiques and independent consultants. See which ones sound familiar.

Feast or famineA great quarter is followed by a quiet one, and you're back to chasing whoever picks up the phone. There's no steady pipeline behind the work, just whoever happens to be looking right now.
Hard to explain what makes you differentProspects nod along, then compare you to a Big Four name or another boutique on price. Your expertise is real, but it doesn't come through as something distinct until you're already in the room.
You are the sales processEvery lead, every proposal, every follow up goes through you personally. It works, until you're busy delivering and the pipeline goes quiet, because there's no system running without you.
The bigger clients stay out of reachYou know you could deliver for larger organizations, but you don't have a way to get in front of the people who decide on bigger engagements, so the deals stay the same size year after year.

None of this comes from working less hard. It comes from not having a system that can bring in the next client without you.

HOW TO WORK TOGETHER

These are exactly the problems I help fix. You won't get a strategy document and a wave goodbye, I stay with you from the first diagnosis through to a system that runs on its own.

About a week

Audit

A 360° assessment of your BizDev, scored across positioning, content and channels, and sales and delivery. You leave with the three things costing you the most, and the three fastest wins. The fee credits in full against your first month if you continue within 30 days.

Up to 3 months

Strategy

A structured engagement that rebuilds positioning, offer, content, and channels, with sales and delivery addressed as strategic groundwork. You leave with a working system, not a slide deck.

Up to 3 months

Launch

Once the strategy is built, we put it live: website, LinkedIn, email, and outreach, all built and running, a working system tailored to your business.

From month 7, ongoing

Maintenance

From here, the system runs at full capacity, building awareness and trust, and bringing in new clients on its own.

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THIS WORKS WELL WHEN
  • You run a consulting boutique, up to around 20 people, or an established independent practice.
  • Your work is multi-stakeholder B2B, in one of the industries listed alongside.
  • Growth has stalled: referrals dried up, no repeatable pipeline, no clear structure to what you sell.
  • You want to reach larger, more complex accounts, but don't have a system for account based outreach yet.
  • You need a partner who understands your business and can build the pipeline to scale it, without taking up more of your own time.
Who I Work With
  • Strategy & Management Advisory
  • Operations Consulting
  • Industrial & Engineering
  • Energy, Energy Transition & ESG
  • Supply Chain
  • IT & Digital Transformation
  • HR & Change Management
  • Marketing & Business Development
ABOUT ME
Katerina Braga

Hi, I'm Katerina Braga.

I spent 20 years on the client side of B2B marketing and communications, in energy, IT, and industrial sectors, building marketing and communications functions from scratch five times. In 2025 I completed a diploma from Oxford College of Marketing.

Today I work with consulting boutiques and independent consultants, combining strategic consulting with hands-on execution, drawing on best practice frameworks in communications, marketing, and sales. My goal isn't just to hand you recommendations, it's to help you build a system that gets you to the next stage of growth.

Read my full story →
FROM THE BLOG

Latest insights

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How B2B Consulting Businesses Can Attract Clients Online

A simple and effective system for B2B consultants to attract clients online through LinkedIn, a website, and a newsletter.

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Sales & Business Development

How B2B Consultants and Service Firms Attract Clients on LinkedIn

A practical breakdown of how to build a LinkedIn client acquisition system for B2B consulting practice and service firms.

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Content & Personal Brand

"If a Leader Isn't Building a Personal Brand, Their Business Is Missing Opportunities"

An interview on B2B communications in the energy sector: decision-making, personal brand, and LinkedIn advice for entering European markets.

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See all insights →
COMMON QUESTIONS

What people ask before booking

A few things that come up regularly. If your question isn't here, ask it on the discovery call.

How much does this cost?

The program runs in four stages: Audit, Strategy, Launch, and Maintenance. Each is paid separately, and you decide whether to continue to the next stage.

The Audit is the starting point: it's where we identify where your business stands today from a marketing and business development perspective, and what to strengthen to increase revenue and client flow. It has a fixed fee, and it credits in full toward your first month if you continue within 30 days.

Strategy runs up to 3 months and builds your marketing and business development strategy and the roadmap that goes with it. Launch runs up to another 3 months and gets the system live: website, LinkedIn, email, and outreach. The scope of work, and the cost, for both is calculated based on what your business actually needs.

From month 7, Maintenance keeps that system running, for as long as you want it actively managed. At this stage, payment is monthly, and the price also depends on the scope of work.

Overall, my fees run below what a full-time hire or a generalist marketing agency would cost you, with higher quality and faster real business results. The system this creates often pays for itself within the first project or two it brings in.

To get exact pricing for your situation, email me at kate@made.expert or send a DM on LinkedIn.

How long does the whole process take?

The Audit takes about a week from our interview to the report. Strategy runs up to 3 months. Launch, the hands on infrastructure build, runs up to another 3 months. Maintenance continues from there, with a minimum 6 month commitment, for as long as you want the system actively run.

I'm an independent consultant, not a boutique with a team. Does this still apply to me?

Yes. Independent consultants and small boutiques run into the same core problem, no repeatable pipeline. The approach adapts to fit your size and capacity, we'll talk through exactly what that looks like for you on the call.

My field isn't exactly consulting. Do you still work with businesses like mine?

I work with consulting boutiques and independent consultants specifically, across strategy and management advisory, operations consulting, industrial and engineering, energy, energy transition and ESG, supply chain, IT and digital transformation, HR and change management, and marketing and business development. Outside that list, it's worth a quick conversation to check fit.

How is this different from hiring an agency?

Agencies rarely specialize in one type of client, and often don't have deep context in your specific industry. I've spent 20 years on the client side of B2B buying decisions, and I can work as strategist, implementer, or trainer, whichever your business actually needs, not a fixed package.

I work as a solo practitioner, and bring in subcontractors for specific pieces like design or technical setup. But either way, I'm personally responsible for the final result.

How soon can I expect results?

The Audit gives you a clear diagnosis within about a week. Systemic results, a pipeline that runs without depending on referrals, typically take 3-6 months to fully show up. Anyone promising real pipeline results in a couple of weeks is either lying, or selling you lead gen, not a system.

What's actually keeping your business from growing?

Book a 45-minute discovery call. We'll talk about your situation, see if there's a fit, and answer your questions. If it makes sense, we'll schedule the full Audit.

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